Regulation

Justin Sun-Linked HTX Sued by FCA Over Breach of UK Promo Rules

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TLDR

  • The FCA has filed a civil lawsuit against HTX in the High Court of London.
  • HTX is accused of promoting crypto services to UK consumers without authorization.
  • The case names four unidentified individuals connected to HTX’s marketing activities.
  • The FCA stated that the action is meant to protect UK consumers and financial stability.
  • HTX has been linked to Justin Sun, who serves as an adviser to the platform.

UK regulators have filed a civil lawsuit against HTX, the crypto exchange linked to Justin Sun, in London’s High Court. The Financial Conduct Authority (FCA) accuses HTX of promoting crypto services to UK users without authorization. This legal step strengthens the FCA’s oversight of crypto promotions under its 2023 regulatory regime.

HTX Faces FCA Legal Action Over Promotions

HTX, formerly known as Huobi, is accused of targeting UK consumers with unauthorized financial promotions. The FCA initiated civil proceedings on 22 October, stating that HTX had broken UK promotion rules. The new law requires firms to gain approval before advertising crypto products to UK customers.

The FCA claims that HTX failed to meet these requirements, despite having received earlier warnings in October 2023. The case also names four unidentified people involved in HTX’s operations and marketing. FCA’s statement confirms the lawsuit is aimed at safeguarding financial integrity and protecting consumers.

The lawsuit is the latest in growing scrutiny of Justin Sun’s crypto activities in global jurisdictions. The FCA emphasized, “Any firm promoting crypto to UK consumers must be authorized or have promotions approved.” HTX has not responded to the allegations so far.

Justin Sun’s Link to HTX Brings Added Pressure

HTX has long been associated with Justin Sun, who acts as an adviser to the platform. Justin Sun also claims the title of Prime Minister of Liberland, a micronation that has declared itself. His role continues to draw attention as regulatory actions intensify worldwide.

The FCA has made it clear that links to prominent figures do not shield firms from legal compliance. Justin Sun’s association with HTX places him again at the center of regulatory enforcement. The legal case may force exchanges linked to Justin Sun to reconsider UK operations.

In 2023, Justin Sun also faced a separate lawsuit from the US SEC over alleged unregistered securities sales. Those claims included TRX and BTT tokens, as well as accusations of wash trading. The UK lawsuit now adds to his expanding legal exposure.

TRX Faces Market Uncertainty as Proceedings Begin

The FCA’s case arrives amid increasing efforts to regulate digital asset marketing to UK consumers. TRX, the token associated with Justin Sun’s Tron project, may be impacted by market sentiment. Investors are watching for court updates and HTX’s reaction to the lawsuit.

The High Court will soon outline the procedural steps for the case to proceed. Possible outcomes include injunctions or financial penalties if violations are confirmed. A ruling could reshape how exchanges connected to Justin Sun operate in the UK.

The FCA has warned that additional enforcement actions are likely as oversight expands. Its current focus includes firms making unauthorized promotions to UK users from overseas. This signals broader scrutiny for platforms affiliated with Justin Sun moving forward.



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